# Overview of Shopify Analytics

You can use Shopify's analytics and reports to learn about your sales and customers in detail. The types of analytics and reports that you can view for a store depend on your [Shopify subscription plan](https://www.shopify.com/pricing).

You can also set up third-party analytics services, such as [Google Analytics](https://help.shopify.com/en/manual/reports-and-analytics/google-analytics), to gain further insights and improve your business.

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